LG company advert

LG company is specialized in different devises and appliances. Usually, their adverts are colourful and dynamic, such as illustrations of abilities of the new TV screen. LG Optimus 3D advert repeats this dynamic style in a still picture.

The clear denotation locates on the right side of the picture – people (women, men and a child) in black and white clothes in unusual poses with table, food, drinks, petals and presents around. Obvius connotation is the wedding.

On the left side, denotation isn’t clear. It is hard to say what is seen – a ballon? An inflatable trampoline? An eyeball? Music column? It has more associations, than a complete understanding of what is seen, so its denotation is really simple and general – it is a spherical inflatable object.

So it is two main connotations – wedding and inflatable eyeball connected with a specific dynamic of one falling on another. What obviously have some more connotations in it. The eyeball is associated with the ability to see, a clear vision, and the wedding is the happiest and wonderful event in humans life, reminding about love, family, friends and celebrations.

Their interaction creates some thoughts of what it might be – the way to see the wedding as never before, an unusual look at the event, ability to see and memorise best days in a new way.

Observers eye is travelling from different dynamic elements to the still image of a product in the right down corner, and back. This visual journey creates even more associations. The eye becomes a symbol of the camera or the screen of the phone. Probably it means the camera is as good or even better than the human eye. The bride either lands or gets absorbed (gets captured), either bounce (gets reproduced on played on photo/video) on the eyeball. Now ballon on the left illustrates the device and its abilities, connected to the best moments of humans life.

Sign “3D as you have never seen before” completes and fully connect eye figure with all associations appeared.

So viewers eye continues to travel up and down, left and right on the picture until the associations between the product and illustration wouldn’t become completely clear. The main goal of the advert completed with several elements. First of all – the product location is a bit hidden, so the observer gets a chance to guess what this advert is about. Then the ability of objects and details make the process more interesting and longer. Finally, a tiny bit of disgust and fantom pain (because of the object touching an eye), but without some real unpleasant images makes human subconsciously wants to return to the image.

Overall it is a really attractive advert, making people think themselves, and manipulating with happy moments, dynamic and some instinctive.